Paulo Marques is a coffee specialist with over 10 years of expertise in extraction and sensory evaluation.
Passionate about sharing practical techniques, he empowers enthusiasts and baristas to master every step of the brewing process.
He also mentors aspiring professionals and explores innovative methods to elevate the art of coffee.
Paulo Marques
How to Choose the Right Coffee Scale: A Beginner’s Guide
For anyone getting serious about brewing coffee at home — whether with a French press, pour-over, AeroPress, or espresso machine — a coffee scale might seem like a minor accessory. But ask any experienced barista, and they’ll tell you it’s one of the most important tools for consistent, great-tasting coffee. In this beginner’s guide, we’ll … Read more
Italian Coffee Culture: A Legacy of Espresso and Elegance
Italy is often considered the spiritual home of espresso and the birthplace of modern café culture. But Italian coffee culture is more than just a style of brewing—it’s a deeply rooted ritual, a symbol of national identity, and a carefully curated experience. In this article, we’ll explore how coffee became embedded in Italian life, how … Read more
Coffee and Colonialism: The Role of the Bean in Empire Expansion
Coffee is a beverage with a rich aroma and even richer history. While its social and cultural impact is widely celebrated, its ties to colonialism, empire-building, and exploitation are often overlooked. Behind every cup brewed in Europe or the Americas during the colonial era was a global supply chain fueled by conquest, forced labor, and … Read more
The Fascinating History of Coffee: From Ethiopia to the World
Coffee is more than just a daily ritual — it’s a global phenomenon with a rich and mysterious past. The story of coffee spans centuries, continents, and cultures, from ancient Ethiopian highlands to bustling coffee shops across the world. Let’s travel through time and uncover how coffee went from a humble forest plant to the … Read more
Blade vs Burr Grinder: What’s the Real Difference?
If you’re stepping into the world of home brewing, chances are you’ve come across the classic debate: blade grinder vs. burr grinder. While both tools turn whole coffee beans into ground coffee, the difference in their operation — and the results in your cup — is enormous. In this article, we’ll break down the real … Read more
The Psychology of Coffee: Why We Crave It Beyond the Caffeine
Coffee is one of the most consumed beverages in the world, with more than 2 billion cups served every day. While its popularity is often attributed to caffeine — the natural stimulant that helps us feel awake and alert — there’s much more going on behind our daily coffee craving. In this article, we’ll explore … Read more
The Role of Altitude in Coffee Flavor
Altitude plays a surprisingly important role in shaping the flavor of your coffee. It’s one of the first things coffee professionals consider when evaluating beans, and for good reason — the elevation where coffee is grown directly influences its acidity, sweetness, body, and overall complexity. But how exactly does growing coffee at higher or lower … Read more
What Is Decaf Coffee and How Is It Made?
For some, coffee is all about the buzz — the caffeine-fueled jolt that kickstarts the day. But for others, coffee is more about the ritual and flavor. That’s where decaf coffee comes in. Often misunderstood, decaf is frequently viewed as a “lesser” version of coffee, or even considered fake by caffeine purists. But is that … Read more
Coffee and Climate Crisis: How the Industry is Adapting and How You Can Help
The aroma of freshly brewed coffee is a global comfort. For millions, it marks the start of the day. But behind this beloved beverage lies a growing threat: the climate crisis. Coffee, particularly the delicate Arabica species, is highly sensitive to changes in temperature and rainfall. Rising global temperatures, altered precipitation patterns, and increased extreme … Read more
Eco-Friendly Coffee at Home: How to Reduce Waste with Every Cup
Millions of people start their day with coffee—but that daily ritual can add up to a surprising amount of waste. From single-use pods and disposable filters to packaging and leftover grounds, home brewing can be far from sustainable if done without intention. Fortunately, you don’t have to give up great coffee to reduce your environmental … Read more