Paulo Marques

Paulo Marques is a coffee specialist with over 10 years of expertise in extraction and sensory evaluation.
Passionate about sharing practical techniques, he empowers enthusiasts and baristas to master every step of the brewing process.
He also mentors aspiring professionals and explores innovative methods to elevate the art of coffee.

The Rise of Coffeehouses in 17th-Century Europe

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Long before cafés became modern symbols of comfort and creativity, they served as engines of transformation in 17th-century Europe. Coffeehouses were radical spaces—fueling enlightenment, economic change, political discourse, and cultural revolution. As the coffee bean traveled from the Islamic world to European cities, it brought with it a social custom that would change the continent … Read more

Why Does Coffee Smell So Good? The Science Behind Its Irresistible Aroma

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There’s something magical about the smell of freshly brewed coffee. Whether it’s your morning ritual or the scent wafting from a café, coffee’s aroma has the power to soothe, awaken, and entice all at once. But why exactly does coffee smell so good? In this article, we’ll uncover the fascinating science behind coffee’s unique aroma … Read more

How to Spot Truly Sustainable Coffee Brands

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Walk down any grocery store coffee aisle or scroll through online shops and you’ll see a flood of labels: “sustainable,” “eco-friendly,” “green-roasted,” “climate-positive.” But how do you separate meaningful commitments from clever marketing? As demand for ethical and environmentally responsible coffee rises, so does the use of vague or misleading sustainability claims. In this guide, … Read more

The Future of the Cup: Why Sustainable Coffee Isn’t Just a Trend, It’s a Necessity

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Every morning, millions across the globe reach for their cup of coffee. It’s a familiar comfort. But the future of this beloved beverage is at a crossroads. The way coffee is currently produced faces immense pressures. These challenges threaten its long-term viability. Sustainable coffee isn’t just a fleeting trend. It’s an urgent necessity. It’s about … Read more

Coffee and Religion: Controversies and Acceptance Across Cultures

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Throughout its history, coffee has been praised as a divine gift and denounced as a tool of rebellion. As the beverage spread across continents and cultures, it encountered various religious authorities, sparking debates about its morality, effects, and place in spiritual life. This article explores the complex relationship between coffee and religion—from its sacred role … Read more

The Water Journey in Your Coffee: Understanding the Water Footprint and Reducing Waste

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Every morning, you enjoy your cup of coffee. It’s a simple pleasure. But have you ever considered the hidden journey of water that makes it possible? From the moment a coffee seed is planted to the final brewing process, water is an indispensable resource. It’s used in vast quantities. This journey highlights coffee’s water footprint. … Read more