Paulo Marques is a coffee specialist with over 10 years of expertise in extraction and sensory evaluation.
Passionate about sharing practical techniques, he empowers enthusiasts and baristas to master every step of the brewing process.
He also mentors aspiring professionals and explores innovative methods to elevate the art of coffee.
Paulo Marques
The Story of Arabica and Robusta: Two Beans, One World
At the heart of every cup of coffee lies a humble seed—the coffee bean. But not all beans are created equal. The global coffee industry is dominated by two primary species: Coffea arabica and Coffea canephora, better known as Arabica and Robusta. These two beans differ in taste, cultivation, climate, caffeine content, and cultural perception. … Read more
7 Ways to Make Your Coffee Habits More Sustainable
Drinking coffee is a daily ritual for millions of people, but most coffee lovers rarely consider the environmental consequences of their favorite brew. From how coffee is grown to the way it’s brewed and disposed of, every step of the process impacts the planet. The good news? There are several easy, meaningful ways to make … Read more
Farm Innovation: Technologies Revolutionizing Conscious Coffee Cultivation
Coffee farming, often steeped in tradition, is embracing a new era. Innovation and technology are transforming how coffee is grown. These advancements are not just about efficiency. They are crucial for conscious coffee cultivation. They help address major challenges. This includes climate change and resource scarcity. From precision agriculture to advanced data analysis, new tools … Read more
Why Does Coffee Smell So Good? The Science Behind Its Irresistible Aroma
There’s something magical about the smell of freshly brewed coffee. Whether it’s your morning ritual or the scent wafting from a café, coffee’s aroma has the power to soothe, awaken, and entice all at once. But why exactly does coffee smell so good? In this article, we’ll uncover the fascinating science behind coffee’s unique aroma … Read more
Brazil’s Coffee Boom and Its Lasting Impact
Brazil is synonymous with coffee. As the world’s largest producer for over 150 years, its influence on the global coffee industry is undeniable. But Brazil’s coffee story is more than just numbers—it’s a tale of economic transformation, labor struggles, environmental shifts, and cultural identity. In this article, we’ll explore the origins of Brazil’s coffee boom, … Read more
Coffee Growing Regions in Brazil: A Flavorful Journey
Brazil is the largest coffee producer in the world, accounting for nearly one-third of all coffee production globally. But beyond the impressive numbers lies a deeply rooted coffee culture and a wide range of flavor profiles, influenced by Brazil’s diverse geography, climate, and farming techniques. Whether you’re a casual drinker or a coffee enthusiast, understanding … Read more
Coffee from Ethiopia, Colombia, and Brazil: Flavor Comparison
Ethiopia, Colombia, and Brazil are three of the most iconic names in the coffee world — each with its own deep-rooted traditions, unique growing conditions, and distinct flavor profiles. Whether you’re new to specialty coffee or a seasoned aficionado, understanding the differences between these origins can help you appreciate your brew on a whole new … Read more
What Are the Main Types of Coffee Beans?
When you sip your morning coffee, you probably don’t think much about the type of coffee bean in your cup. But the kind of bean used plays a major role in the flavor, aroma, and overall experience. Understanding the main types of coffee beans helps you become a more informed coffee drinker and makes choosing … Read more
How to Spot a High-Quality Coffee in the Supermarket
Shopping for coffee at the supermarket can be overwhelming. With dozens of brands, shiny packaging, and buzzwords like “gourmet,” “premium,” and “100% Arabica,” how do you know which bag holds truly high-quality coffee? The good news is: with a little knowledge, you can learn to identify great coffee even in a regular grocery store. In … Read more
The Environmental Cost of Conventional Coffee Farming
Coffee is the second most traded commodity in the world, and its demand continues to grow. But behind the rich aroma and energizing sip lies an industry with a significant environmental cost—especially when conventional farming methods are involved. While the coffee sector brings economic opportunity to many regions, it also contributes to deforestation, water pollution, … Read more